Prepaid Debt Card vs. Checking Account Debate Sparked by Suze Orman Card
Wednesday, February 1st, 2012
When talk show host and former broker Suze Orman started promoting a prepaid debit card with her name on it, the move ended up sparking a debate about the benefits and disadvantages of prepaid debt cards versus checking accounts.
Many financial experts were quick to bash Ormanâs Approved Card, which is issued by The Bancorp Bank, for being, in one expertâs estimation, âthe cream of the crapâ of the prepaid debit card market, which targets lower-income consumers who are less likely to understand the pros and cons of prepaid debit cards. However, other financial experts have come out in support of Ormanâs card, and prepaid debt cards in general, arguing that theyâre no worse than checking accounts and, in some ways, are actually better.
Like other prepaid debit cards, Ormanâs Approved Card charges a $3 monthly fee (as opposed to typical monthly fees of between $8 and $15 for other prepaid debt cards). The card, also like other prepaid debit cards, charges a litany of other fees, including fees to add money to the card any way other than direct deposit, out-of-network ATM fees, and other small transaction costs. At first glance, it looks like prepaid debit cards such as the Approved Card are fee hogs designed to charge consumers as much money as possible to access their own cash. Checking accounts, on the other hand, which often offer free debit cards, appear to be better choices for consumers.
Not so fast, says one financial expert.
How Prepaid Debit Cards Measure Up to Checking Accounts
Jennifer Tescher, president and CEO of the Center for Financial Services Innovation, a trade organization that helps develop products and services for low-income consumers without bank accounts, says that prepaid debt cards are actually better choices for some consumers and often charge fewer fees than checking accounts (âWhy Do Prepaid Debit Cards Have Such a Bad Rap?â American Banker, Jan. 24, 2012).
As virtual bank accounts, Tescher explains, prepaid debit cards are actually pretty good citizens of the banking world. They can only be loaded with âgoodâ funds (that is, cash that the consumer has already acquired) and unlike checking accounts, which often allow overdrafts in exchange for significant fees, and credit cards, which allow consumers to take on significant debt, consumers who use prepaid debit cards canât spend what they donât have.
Additionally, the cards can be used to make purchases, pay bills, send money home, and save. Some prepaid debt cards, like Ormanâs Approved Card, also come with a wealth of online money management features, such as personalized dashboards that analyze spending patterns, set bill pay notifications, and set up âgoal fundsâ for saving money.
And when debt card fees are compared with those charged by checking accounts, the cards come out on top, Tescher says. The fee schedule of Ormanâs Approved Card, for example, lists 20 possible fees. While that seems like a lot, the checking account disclosure from Chase is three pages long, includes seven footnotes in tiny type, and lists 29 possible fees, including two whole sections on check and debit overdrafts and associated fees, which arenât possible with prepaid debit cards.
And yet prepaid debit cards are being painted as the bad guys.
According to Tescher, overcoming the vast consumer skepticism about banks and financial services brought about by the financial crisis â skepticism that is, in many cases, deserved â is the major obstacle to a clear and honest discussion about prepaid debit cards. Until the bar is raised industrywide and consumers start trusting banks and financial services, prepaid debit cards will be stuck in a negative news cycle, Tescher says.
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