Visa’s Profits Surge From Increased Consumer Debit Card Spending
Friday, April 30th, 2010
Visa Inc.’s fiscal second-quarter profit jumped 33 percent from what the credit and debit card processor largely attributed to a rise in consumer debit card spending (“Visa 2Q Profit Jumps as Consumer Spending Rebounds,” The Houston Chronicle, April 28, 2010).
Visa debit card spending increased at home and abroad during the second quarter. In the United States, debit card transactions rose 19 percent while the average transaction value in dollars grew 18 percent. Visa fared even better in foreign markets where debit card transactions rose 20 percent while the average transaction value in dollars grew 33 percent.
As debit card spending increases, so do the fees merchants pay Visa to process those transactions. And because consumers continue to favor checking over credit as the preferred method of payment during the recession, the San Francisco company also forecast strong revenue growth of 11–15 percent for the full year, which would push revenue to between $7.67 billion and $7.95 billion.
Visa Chairman and CEO Joseph Saunders noted that his company’s earnings boost was fueled more by the upsurge in debit card transaction volume than average value, though he said the company is “increasingly optimistic that economic growth will gradually improve.”
Edward Jones analyst Andy Miedler agreed that Visa’s market share leadership in debit cards explained the company’s profit swell, adding the rise in debit card transaction volume is an example of how the recession has created a new frugality among consumers “[who] used to rely on credit [but who] are now learning the error of their ways and trying to stay on a budget.”
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